Customer Case: How does a high-end resort use full-box awnings to increase occupancy rate?
In the highly competitive high-end resort market, improving customer experience has become the key to attracting tourists and increasing occupancy rate. A high-end resort has successfully achieved this goal by cleverly using full-box awnings, providing a model worthy of reference for the industry.
The swimming pool area of the resort is a popular place for tourists to relax and have fun. In the past, the poolside was only equipped with traditional parasols, and tourists often complained that the shade range was small and it was difficult to find a large cool area. Moreover, the strong wind at the seaside often overturned the parasols, which not only affected the tourists' enjoyment, but also posed a safety hazard. The resort management decided to upgrade and install full-box awnings around the swimming pool. When these awnings are unfolded, they provide a large area of shade for the rest area by the poolside, where tourists can lie comfortably on the lounge chairs and avoid being exposed to the scorching sun. Its unique wind-resistant design allows the awnings to stand firmly in the strong wind at the seaside, ensuring the safety of tourists. Today, visitors can relax and enjoy their leisure time in the pool area. This change has received many positive reviews and attracted more visitors to stay.
The resort's terrace is also a place where the full-box awnings are "used". Many visitors like to dine and enjoy the scenery on the terrace, but the scorching sun and wind and rain often ruin their mood. After installing the full-box awnings, the terrace becomes a comfortable all-weather space. During the day, the awnings effectively block direct sunlight, allowing visitors to enjoy the coolness while enjoying delicious food; at night, the awnings can resist sea breeze and dew, providing visitors with a warm viewing environment. When holding open-air weddings, private parties and other activities, the full-box awnings create a romantic and comfortable atmosphere. A newlywed holding a wedding said that the full-box awnings added a perfect atmosphere to their wedding, which made the guests praise it.
According to the data, in a peak tourist season after the full-box awnings were installed, the resort's occupancy rate increased by 20% compared with the same period last year. Visitors frequently mentioned the comfortable experience brought by the awnings in their reviews and praised it as a highlight of the resort. This high-end resort has significantly improved the tourists' holiday experience by installing full-box awnings in key areas such as swimming pools and terraces, successfully attracting more tourists and increasing occupancy rates. This case shows that in the field of high-end resorts, paying attention to details and improving the quality of facilities can bring significant competitive advantages and economic benefits to the resort.
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